Design Dilemma: Balancing Aesthetics and Functionality
Ideally, aesthetics and functionality would merge seamlessly in digital design, but that isn’t always the case. Here, we discuss when to prioritize one or the other for the optimal user experience.
![Merehan Elamrosy](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1157230%2Fpicture%2Fretina_64x64%2Fhuge_11698168f5aeaf826ec6dfad4fc10f96-9d3fe68fe83e137ef7206af929e6f697.jpg)
Merehan Elamrosy
Swipe Right: 3 Ways to Boost Safety in Dating App Design
Designers can create safer dating app UX through robust ID verification methods, reporting tools, and design features that clarify consent.
![Kate Margolis](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F547927%2Fpicture%2Fretina_64x64%2Fhuge_78294a79473f9878eda497ead425c5d7-96b6c3f5849147f79163056d31714407.jpg)
Kate Margolis
7 Expert Tips for Creating a Convincing Promo Video
Drawing on more than 25 years of design and motion graphics experience, Toptal designer Danny Rubyono explains how he makes enticing promo videos that compel viewers to action.
![Danny Rubyono](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F750%2Fpicture%2Fretina_64x64%2Fhuge_021044ce1cd9a46fec64e47d67f47f78-e179293bb6a6a4794b10b20e756b557e.png)
Danny Rubyono
Millennial Branding for a Boomer Product: A Branding Case Study
Millennials are tough customers, especially for products they associate with their parents’ lifestyles. This branding case study shows how an old-school item can appeal to Generation Y in an authentic way.
![Beatriz Garcia de Prado](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F160431%2Fpicture%2Fretina_64x64%2Fhuge-cd029b88d6e04e8c6301a65f984b6e52.jpg)
Beatriz Garcia de Prado
The Widening Impact of the Motion Design Industry
What does the motion design industry encompass, how does motion design impact business, and what problems are motion designers uniquely equipped to solve?
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Micah Bowers
Why Use Material Design? Weighing the Pros and Cons
Google’s Material Design guidelines have become the signature look of their websites and apps. Still, there are plenty of use cases outside of Google’s platforms where Material Design is also a solid choice.
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
Cameron Chapman
The Designer's Edge – An Overview of Photoshop Plugins
Photoshop plugins increase functionality and efficiency. But there’s a problem. With so many options, it’s hard to know which are worthwhile. So, we’ve curated the finest Photoshop plugins available.
![Micah Bowers](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F3693%2Fpicture%2Fretina_64x64%2Fhuge-9486f2eb1df4b37473850fe19ac40097.jpg)
Micah Bowers
Tips and Considerations When Choosing a Typeface (with Infographic)
The right typeface can make a design, while the wrong one can definitely break it. There are a few things designers can keep in mind to make typeface selection easier and more focused.
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
Cameron Chapman
Toptal Design Blog Color of the Year 2020
The Toptal Design Blog’s Color of the Year 2020 aims to bring hope and positivity to the coming year, while also helping designers (and those they design for) connect with nature and stay grounded.
![Cameron Chapman](http://assets.toptal.io/images?url=http%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Fcomponents%2Fblog_author%2F4082920%2Fphoto%2Fretina_64x64%2FCameron-8015c5c805337984073af207ff27ce61.jpg)
Cameron Chapman
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